Marketing Intelligence
Quality data is the difference between success and failure – so ensuring your data is of optimum quality is our priority.
Clarify can assist your pipeline generation activity through a range of data and information build services. We can provide either bespoke or pre specified account profiles to meet your requirements.
Our dedicated projects team conducts short term project based activity to build strong foundations of data, information and insight from which to effectively target and launch pipeline development activity to achieve optimum return on investment.
Our data and information build services include:
Profiling (deep dive/off shelf)
Profiling serves to understand the potential of an account or group of accounts and improve targeting - it is available as a bespoke service or provided off-the-shelf. Clarify network around your target organisation to build an account map including organisational charts, rich information of business objectives, buying process, technologies and decision making structures.
Contact Identification
Clarify provide intelligent contact identification, featuring not only job titles, but insight into roles and responsibilities and identification of relevant decision makers that help qualify an account. We cross check to establish accuracy and completeness, and even follow up any bounce backs from your campaign to ensure your objectives are met.
Pipeline Audit
Clarify deliver a comprehensive pipeline audit service to analyse and understand the true status of your sales pipeline. We align your sales cycle to the customer buying cycle, accelerate pipeline velocity and help prevent black holes in your pipeline that damage your ROI.
Market Research
Clarify conduct highly skilled market research and analysis into your customers and prospects on a bespoke level to meet your requirements.
Target Market Definition
Clarify identify the size and potential of key players in your target market through clear and objective understanding of criteria. This enables effective targeting of sales and marketing strategies to maximise success.
Salesforce.com Consulting
We assist our clients in establishing their needs from a CRM system and customising their functions and processes to enhance their reporting abilities and communications with customers and prospects.
Data Processing
Clarify provide comprehensive data analysis and services to optimise and maintain validity, completeness, segmentation and relevance to maximise the effectiveness of sales and marketing activity.


